大兒子去世的悲劇卻意外的讓約瑟夫·肯尼迪抓住了扭轉形象的機會，並且順利的炒作了約翰·肯尼迪的故事，讓肯尼迪家族重新奪回了媒體優勢。戰後，約翰·肯尼迪也乘勝追擊，開始進入政界，約瑟夫則退居幕後主導了整個過程，他是怎麼做到的呢？
大兒子去世的悲劇卻意外的讓約瑟夫·肯尼迪抓住了扭轉形象的機會，並且順利的炒作了約翰·肯尼迪的故事，讓肯尼迪家族重新奪回了媒體優勢。戰後，約翰·肯尼迪也乘勝追擊，開始進入政界，約瑟夫則退居幕後主導了整個過程，他是怎麼做到的呢？
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